Facebook Ads vs. Google Ads

Facebook Ads vs. Google Ads

Organic growth and word-of-mouth may help transform an idea into a small business· However, sponsored advertising might be useful for scaling up·

E-commerce companies have an abundance of online advertising platforms to select from, but the decision may come down to industry leaders: Which is better for your company goals: Google Ads vs Facebook Ads?

In this post, we’ll assist you answer that question by explaining both ad platforms (Google Ads vs Facebook Ads)·

Google ads or Facebook ads

What are Google Ads

Google Ads (previously Google AdWords) are targeted pay-per-click (PPC) adverts, which means you only pay when someone clicks on your ad·

These adverts display on Google searches, the Google Display Network (which includes over two million websites), and Google properties like Gmail and YouTube·

Google advertising provides a range of ad kinds, the most notable of which are sponsored search advertising, which appear text-only on a search engine results page (SERP) depending on both relevance to search terms and the amount paid by the advertiser for those keywords·

Other prominent ad types include Google display advertising, which are image-based banner advertisements that show throughout the Google Display Network, and Google shopping ads, which feature a specific product in Google Search results·

What are Facebook Ads?

Facebook ads are targeted social adverts that show on Meta services such as Facebook and Instagram· These advertisements can take the form of photographs, carousels (a sequence of swipeable images), and videos that show on Facebook and Instagram’s main feeds, Stories, or Reels·

Facebook advertising appear in social media users’ feeds as they explore Meta applications like Facebook and Instagram·

When marketers pay to appear in your feed, the adverts seem similar to ordinary posts but include the phrase “Sponsored” under the profile name·

Facebook advertising has extensive targeting capabilities, allowing advertisers to locate their target audience based on both demographics (age, gender, geography, family status, and household income).

Also, user interests and activity, such as friends, pages they engage with, and other advertisements they click on·

Difference between Facebook Ads and Google Ads

Facebook Ads and Google Ads have many similarities, yet they differ significantly·

Understanding the key differences between paid search and social media advertising can help you decide which platform is best for you·

Paid search vs· paid social

While Google’s ads provide more than simply search engine advertising, its primary advantage is displaying your advertisements at the top of the SERP· Paid search aims to display advertising that matches the user’s search intent·

Facebook Ads target individuals within its social network· People visit Facebook expecting to find material relevant to their interests and lifestyles· A well-targeted Facebook ad may be part of this·

Types of ads

Google Ads

Paid search advertising on Google is quite easy· You only need some words to create an ad·

Social media advertising is all about producing high-quality photos and videos, which naturally take more money to create·

Of course, Google provides more than simply sponsored searches· If you want a range of ad alternatives, Google is your network· Google Ads include:

Search ads:

Text advertising is displayed to users who search for certain keywords· These may be general terms, your brand name, or competitor brand names·

Display ads:

Image advertising is shown on the many sites that comprise Google Display Network·

Video ads:

Advertisements that appear on YouTube and other video websites

App ads:

Ads that generate installations, interactions, and signups for your app

Shopping ads:

Ads promoting online and local inventories in the search results

Local ads:

Campaigns geared to entice people into real stores and venues·

Smart campaigns:

automated ad management and optimization·

Facebook Ads

Facebook Ads appear in various locations throughout the Facebook network, including Facebook and Instagram feeds, Facebook Marketplace, and Messenger· But the reach of this network isn’t as extensive as Google’s·

Facebook’s ad types are very visual and include:

Image ads:

Ads based on one picture

Video ads:

Ads based on videos

Carousel ads:

Ads containing many pictures or videos, each with its link·

Instant Experience Ads:

A full-screen, interactive experience that appears once someone taps an ad on a mobile device·

Dynamic Ads:

advertisements that automatically push items from your catalogue depending on your target audience’s interests

Stories ads:

Full-screen vertical advertising on Facebook or Instagram appears between users’ Stories·

Which is better, Facebook or Google ads

It depends·

Both of them are affordable and capable of producing a high ROI· Both can produce leads and sales·

Google Ads puts you in front of individuals who are already searching for you, but Facebook Ads puts you on the radar of new potential buyers·

If it matches your budget, Facebook and Google Ads may help you cover the whole marketing funnel·

Google Ads provides a wider selection of ad kinds· Google Advertisements is the best option for running display ads across a wide range of websites and apps, including YouTube·

On the other hand, Facebook Ads allow for more engagement between you and your target audience· Many Facebook Ads seem to be just like real Facebook posts, replete with comments·

Many companies choose to use both networks for different reasons· If you believe you are limited to using one, think about how your goals connect with the qualities of each platform·

Facebook ads vs Google ads conversion rate

Facebook Ads and Google Ads are two of the most popular advertising platforms used by businesses to reach their intended consumers·

However, conversion rates across these two platforms differ greatly based on many factors, including industry, target demographic, ad campaign objectives, and overall ad quality·

In general, Google Ads have greater conversion rates than Facebook Ads for some types of campaigns, especially for businesses targeting individuals with high commercial intent or those looking for specific items or services·

This is because Google Ads is a search-based platform that allows marketers to target consumers who are actively looking for relevant terms, resulting in greater conversion rates·

On the other side, Facebook Ads can be more effective for campaigns that focus on increasing brand recognition, interacting with current consumers, or targeting certain demographics and interests·

Facebook’s targeting features enable companies to access highly focused audiences based on their interests, habits, and demographics, potentially leading to better engagement and conversions for certain types of campaigns·

According to many industry studies and reports, the average conversion rate for Google Ads across sectors ranges from 2% to 5%, but the average conversion rate for Facebook Ads is normally between 0·5% and 2%·

To increase conversion rate and obtain the best possible outcomes, apply a combination of Google Ads, Facebook Ads, and other advertising channels, and constantly adjust and provide your campaigns based on performance data and audience insights·


As with many tool and network comparisons, the answer is rarely black and white, and it rarely has to be either· Facebook ads vs Google ads may operate well together, particularly when it comes to retargeting·

Advertisers may use the Meta Pixel and Google retargeting to return visitors to their landing pages when they do not convert by providing remarketing advertisements across both networks· Many marketers propose starting with retargeting across both networks·

There is no correct or incorrect answer to the question of where you should spend the majority of your budget· It depends on what works best for you·

If you’re just starting to, let these factors guide you, but keep collecting data to see what works best and change as needed·

Frequently Asked Questions

Google ads vs Facebook ads which is better?

Choosing between Facebook Ads and Google Ads will come down to your company’s audience, industry, and business goals·

Typically, Google Ads are better for making sales, while Facebook Ads are better for building brand awareness and connecting with customers·

Which is more effective, Google Ads vs Facebook Ads?

Facebook Ads is ideal for passive advertising since social media users will see sponsored products and services in their feed without looking for them·

While Google Ads does take advantage of passive audiences, this platform more often appeals to users actively searching for a product or service to solve their problem·

Why Google ads is better than Facebook?

The topmost benefit of Google Ads is that it works faster than SEO· Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads·

But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search·

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